Intellectual property includes creations of the mind—such as literary and artistic works, images, symbols, designs, and names —that are legally protected through rights like copyrights, trademarks, trade secrets, and patents. Securing legal protections enables creators and owners to control and benefit from the use of their intangible assets.
Your Brand Is More Than Just a Logo
A strong legal strategy for your intellectual property shapes how your business is seen, remembered, and trusted. In a competitive marketplace, securing your name, logo, and creative works is essential for long-term success.
Trademarks
Registration Matters
Registering your mark helps prevent others from imitating your business name, logo, or slogan and misleading your customers.
Establish Ownership
A registered trademark gives you clear legal rights to your brand assets and makes it easier to defend them if challenged.
Builds Long-term Value
Your trademark becomes a business asset that can grow in value over time and support expansion, licensing, or investment.
Domain Names vs. Trademarks
A domain name is the internet address that you use for your website. You purchase the domain name from a hosting service. Trademarks are words, logos, symbols, or designs that identify and distinguish your goods or services from others.
A trademark registered with the United State Patent and Trademark Office (USPTO) provides legal protection by preventing others from using confusingly similar marks in commerce without your permission. Having a domain name does not give you trademark protection.
Trademark Registration Process
Step 1:
Determine if a Trademark Is the Right Fit
Trademarks protect your brand name, slogan, or logo — not inventions or creative works. If you’re aiming to protect a product name or identity in the marketplace, a trademark is likely the right tool.
Step 2:
Prepare Your Application
With our support, you’ll select and refine your mark, evaluate its strength, and conduct a clearance search to assess risk.
Step 3:
File with the USPTO
We finalize your application details and submit it through the USPTO’s online portal. Filing fees are required and are non-refundable, even if the application is later denied.
Step 4:
Respond to USPTO Office Actions
After submission, an examining attorney will review your application. If there are issues, they will issue an “office action” explaining the concerns. We work closely with you to craft a complete and timely response.
Step 5:
Approval or Denial
If your application is approved, your trademark proceeds to publication and registration. If denied, we explore your options and next steps to strengthen your filing or appeal.
Step 6:
Maintain and Monitor Your Mark
Trademark protection doesn’t end at registration. We help you meet USPTO maintenance deadlines and offer ongoing guidance on monitoring, enforcement, and preventing infringement.
FAQs
Learn More
Explore these links to learn more about trademark registration, copyrights, brand protection, and intellectual property rights.
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